(Salon) CARE
Because hair salons have always been about more than just hair.
CARE
Rooted in nurturing the roles hairdressers have in the communities they live/work in through the personal care they intrinsically provide to anyone that sits in their chair. CARE initiatives include fundraising, volunteering, and educating salon workers to continue to serve their communities as they historically always have.
Beauty for Paid Leave
Hairstylists have seen the impacts of the lack of paid leave in our own lives and the lives of our clients for years, and the conversations we had behind the chair during the Pandemic alongside seeing the affects of a temporary Pandemic National Paid Leave policy acted as catalysts for us to push for change.
Our campaign was put together with volunteer contributions from Salon’s clients, colleagues, family, and friends.
Beauty 4 Paid Leave Campaign Goals
To educate hair salon owners/workers and clients on Paid Leave and engage them to contact their representatives to pass a long overdue national paid leave policy.
We believe that every salon worker (and every worker) deserves to take time off work to heal themselves or a dependent from serious illness, welcome a new child to their family, without having to worry about job security and paying for their living expenses. (Salon)CARE believes that this is possible through a national paid-leave policy, and that these quality-of-life issues are the responsibility of our government, not our employer or indivudual.
We put together a series of
shareable social media graphics
a comprehensive fact sheet
a text campaign with Resistbot where supporters could text GO BEAUTY4PAIDLEAVE to 50409 to send a letter to their representatives
encouraged supporters to share on their social media channels along with the hashtag #beauty4paidleave
All of these resources are available on bit.ly/beauty4paidleave
Press
Vogue, Professional Beauty Association, Freelancers Union Blog, Time’s Up Blog, Submission Beauty
CARE Week
Care Week was created as an experimental form of mutual community caregiving within the extended Salon community. We teamed up with holistic healers, pilates instructors, physical therapists, coaches, and others to offer resources and access to practices that can help support and sustain hairdressers body needs from the inside out and at every stage of their career.
Reach out if you’re interested in being a part of future Care events, or want to collaborate on bringing Care to a salon in your city.
CARE Week Pricing:
Each practitioner offered their services on a sliding scale or set aside a few free spots that prioritized hairstylists whose own hair services were at a lower price point than the Care service cost. We aimed to price these services around the same price as an average NYC haircut or color, thus making the cost a direct service trade monetarily.
By booking a service at full price, stylists helped fund a service for hairstylists who benefit from our accessible pricing model. Our pro bono and sliding scale spots prioritize BIPOC hairstylists in our neighborhood of Los Sures. We thank everyone who participated and experimented with us for Salon’s first ever Care Week.
“This is a community issue; the salon is a community space. Paid sick leave is just one of many causes that I hope to rally for now and in the future, and it’s just the beginning. It doesn’t even take care of all these other issues that we need to fight as well, but it’s a start.”
— Rubi Aguilar Jones, founder